UTM Link Builder
Build trackable campaign URLs with UTM parameters for Google Analytics — source, medium, campaign, term and content — free, fast and private.
Fill in the URL and campaign fields, then click Build URL.
How to use UTM Link Builder
- Paste the destination URL you want to track.
- Fill in source (e.g. google), medium (e.g. cpc) and campaign name.
- Add term and content if you need them.
- Click Build URL and copy the trackable link.
Note: this tool runs in your browser. Nothing is uploaded.
Frequently Asked Questions
What are UTM parameters?
Tags added to a URL (utm_source, utm_medium, utm_campaign) that tell Google Analytics where a visitor came from, so you can measure each campaign.
Which UTM fields are required?
Source, medium and campaign are the standard three. Term and content are optional extras for ads and A/B tests.
Will UTM parameters hurt my SEO?
No, as long as you use them on links you share (ads, emails, social posts), not on your own internal site links.
Is my URL uploaded anywhere?
No. The link is built in your browser.